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This course deals with evolution of public relations, including the organization and responsibility of a public relations department and the importance of communications research. Special emphasis is placed on dealing with the press, government, community, employees and customers. Special Public Relations people are always demand by hotel, travel industries, sport organizations, supermarket stores and entertainment industries. This course includes with the techniques of good publicity.


The Purpose of Public Relation. What we need to do. Consumer Existing, Potential, Knowing of Materials. Our Marketing Strategy- Segmentation and Targeting, Presenting, Advertising, promotion. Satisfied Consumers. Effective Publicity: Planning and the message, Target Audience, the Choice, Attention Grabbers, Using the formula. A.I.D.A. How to get Publicity: Ideas for Publicity, Sponsorship, When to use publicity. Pros and Cons of Publicity. Selecting Media and measuring results for a Promotional Campaign. What is advertising? Objectives and Messages of Advertisements. The Media 1: Print, The Media 2: TV, Radio and Cinema. Mailers, leaflet and other promotional techniques.

Study Options

Paper based method by home study/correspondence/distance learning. Tutorial Support Your personal tutor role is to deal with any queries you may have. Students are welcome to telephone, fax, or email your personal tutor.

Entry Requirements 

Minimum: Secondary level with understanding of simple English language

Study duration: 3 — 6 months

Assessment Method and NIU British University Diploma

Each course consists of 3 Instruction Books. At the end of each Instruction Book, there is an Assessment Test, a set of questions based on all the Chapters in that Instruction Book. We ask you to submit the answers to the Assessment Test to us. The answer to the Test Paper will carefully read and mark by qualified external examiners. You will surprise by the quick progress you make. When you have successfully completed the Assessment Tests and passed the Final Test, a prestigious NIU British University Diploma will award to you for a brighter future.


Diploma is awarded by NIU BRITISH UNIVERSITY.

Diploma in Public Relation: Syllabus
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